Email Analytics: Tracking and Monitoring Transactional Emails

Monitoring your transactional email performance is essential for ensuring reliable delivery and optimizing user experience.

Email Logs

OnePush provides comprehensive email logs for every email you send. Access logs via the dashboard or API.

Viewing Logs in Dashboard

Navigate to the Email Logs section to see:

• All sent emails
• Delivery status
• Open and click events
• Bounce and spam complaint information
• Timestamps for all events

Accessing Logs via API

// Get all emails
const emails = await onepush.logs.list({
  limit: 100,
  page: 1,
});

// Get specific email
const email = await onepush.logs.get(emailId);

// Search emails
const results = await onepush.logs.search({
  to: 'user@example.com',
  status: 'delivered',
  from: '2024-01-01',
  to: '2024-01-31',
});

Key Metrics to Monitor

Delivery Rate

Track what percentage of emails are successfully delivered. Aim for 95%+ delivery rates.

Open Rate

Monitor how many recipients open your emails. Transactional emails typically have higher open rates than marketing emails.

Click Rate

Track which links recipients click. This helps you understand what content resonates.

Bounce Rate

Monitor hard and soft bounces. High bounce rates indicate list quality issues.

Spam Complaint Rate

Keep spam complaints below 0.1%. High complaint rates damage your sender reputation.

Setting Up Alerts

Configure alerts for critical events:

High Bounce Rate

Alert when bounce rate exceeds 5% in a 24-hour period.

Delivery Failures

Get notified when delivery rate drops below 90%.

Spam Complaints

Alert immediately when spam complaints are detected.

Using Webhooks for Real-Time Monitoring

Set up webhooks to track events in real-time:

app.post('/webhooks/onepush', async (req, res) => {
  const event = req.body;
  
  // Update analytics database
  await updateAnalytics(event);
  
  // Check for anomalies
  if (event.type === 'email.bounced') {
    await checkBounceRate();
  }
  
  res.status(200).send('OK');
});

Exporting Data

Export email logs for external analysis:

const logs = await onepush.logs.export({
  format: 'csv',
  startDate: '2024-01-01',
  endDate: '2024-01-31',
});

Dashboard Analytics

OnePush dashboard provides:

• Delivery rate trends
• Open and click rate charts
• Bounce and complaint breakdowns
• Geographic delivery statistics
• Domain reputation scores

Best Practices

• Review logs daily during initial setup
• Set up automated alerts for critical metrics
• Export data regularly for long-term analysis
• Monitor domain reputation scores
• Track metrics by email type (welcome, password reset, etc.)

Regular monitoring helps you catch issues early and maintain high deliverability rates for your transactional emails.